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    The mind of a scientific buyer...
    Leapfrog Marketing
    • 2 min

    The mind of a scientific buyer...

    What makes science marketing different? Niche suppliers are everywhere. Clinical Research Organizations that specialize in a therapeutic area, labs that service a specific industry and lawyers that specialize in patent law are just a few examples. The same holds true for marketing agencies and consultants. When I was on the client side of the industry, I had managed many marketing suppliers… from individual consultants, to medium-sized suppliers that were specialists in one a
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